Social Marketing for One Health 



Giuseppe Fattori

ISBN 978-88-85595-36-1


Edizione Inglese maggio 2023


The book contains a collection of the best projects presented at the “Social Marketing for One Health” competition launched by the Italian Social Marketing Association to celebrate 20 years of activity.
The book opens with the introductions of the honorary committee Philip Kotler, Jeff French, François Lagarde, then one by one the 17 selected projects are presented with theirposters and accompanying description. In closing, the President of the Association that supported the competition: Roberto Romizi President of ISDE (International Society of Doctors for the Environment).



The “Social marketing for one health” contest interprets the new frontiers of social marketing and is in tune with the increasingly widespread sensitivity of the younger generations towards environmental issues…All of this emerges from the passion of the participants in the “Social marketing for one Health” contest who express thesense of urgency…

Philp Kotler


If we want to create a better world and tackle specific social, health or environmental problems we need to use every effective tool we have at our disposal. One such tool that has so far been underutilized is Social Marketing.

Jeff French


Digital Poster Contest are exactly the kind of leaders we need. … As I read the posters, I felt a real connectionwith this inspiring group of Italian leaders in their quest for One Health… Your efforts and impact combined withthose of others around the word give me hope that together we will achieve “One Health.”

 Francoise Lagarde